Digital transformation : L'Opinion
Contracted to help a French national daily newspaper reach its full potential through digital transformation, generative AI, UX research and audience lead journalism.
Documentary and corporate video production
A recent addition to my skill set, i offer professionnal film production, both for corporate and creative fiction, with the story at heart and a keen eye for cinematography. I'm a fully equipped film maker, cinema grade equipment, and trained on Davinci Resolve and the Adobe suit.
Digital transformation : Compass Group France
Amongst the largest corporations in the world, Compass Group, a worldwide catering company has been shaken to its roots by the fast growing catering startup market and a profound change in the workplace. I was called in to stem the process by improving user experience, and find new ways to help consumers make the best of their catering services.Over the course of 4 years, we have designed a company wide vision and gathered a team of 35 collaborators to implement it.
Digital transformation : Edenred
A world leader in employee benefits, prepaid and corporate paymentr services, Edenred was anxious to go digital in the wake of a new breed of fast growing competitors. We were called in to get them over the hurdles and beyond. We designed a fully digital ecosystem, moving their core business from printed vouchers, to fully digital credit cards and all associated apps and services. The change was profound, and helped Edenred take back its contested leadership on the French market.
Retail : Storie stores and online shop
A new form of retail focusing on the story behind each product, and how the sales of this carefully curated collection contributes to the social and economical developpement of the people through craft. I have helped along the years to shape its identity, store design and services, websites and storytelling. Expect something new in 2022 !
Advertising : Finding what makes people (interested)
Managing both young eager creative teams and corporate clients to play nice together in order to create something meaningful, impactful and beautiful, is no easy task. It has been valuable experience for championing creative work and managing a team's hopes and disappointments alike.
Strategic planning : Anthropology meets business.
A subtle mix of scientific rigor, experimentation, empathie and creativity in order to find the best possible way of acheiving clients business goals.
Going Digital : Taking part as the world of digital was unfolding.
A modest contribution to digitalising France. We became a successful digital studio with clients such as Canon, Quick, Disney, Numericable and many others...
First steps : No one knew what we were doing...
Helping the advertising group's clients make sens of the internet and how to approach it.
